The Art Of Virtual Wine Tastings

The Benefits Of A World Gone Digital

With virtual wine tastings on the rise, it has become clear what benefits it brings to the alcohol industry. Distributors are able to reach a much wider audience as buyers are able to sign up at the convenience of their home. The community has grown and people are building much wider networks. Buyers and sellers are no longer limited by geographical limitations, new products are spread across Europe like never before. Last but not least, people are getting more time back by not having to travel from one tasting event to another.

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Johan Kolt, a former sommelier turned distributor, explains how going virtual has its benefits. “I’ve noticed how people are much more laidback. It’s not as pretentious and uptight. Our customers are able to enjoy our products at their own pace”. Kolt also explains how much more engaged people are in virtual tastings. “People feel more comfortable which creates a better dialogue in the group”.

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Hosting your tasting events on a digital platform also allows you to capture data in a whole new way. Polling, questionnaires and surveys allow distributors to further analyse data and understand what cutomers like and don’t like.

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Hosting A Virtual Wine Tasting With Drynk

Through Drynk’s self-service virtual hosting toolkit, distributors are able to easily set-up their own virtual wine tastings. As with anything else, preparation is key. Plan ahead in order to ensure that all wines have been delivered in time for the event. Below is a check list that will help you get ready for your big event.

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- Create your event and invite guests 10-12 weeks before your event date
- Provide your Customer Success Manager at Drynk with all material of your products. Drynk will market your event to restaurants and bars.
- Prepare samples of your products to be shipped to attendees.
- Get your technology set-up. Your Customer Success Manager will assist you in testing your equipment.
- Prepare surveys, questionaries or polls through Drynk’s virtual wine tasting toolkit.
- Get ready to host a global virtual wine tasting with your new fine wines!